TYPE DESIGN SOLUTIONS

Words structure reality.

Deliverables | Typefaces, Variable Fonts, Customized Type Design Styles for Branding, Counseling on Typographic Ideations for Branding, Typographic Guides for Brand Books.

At SudLab our core business is Business Intelligence. Nevertheless, our insights rely on reports designed with exclusive (and exquisite) typefaces made for better reading. Our mission in type is to develop beautiful and functional typographic style’s solutions to enhance branding and reading. For that, we chose not do develop fonts to be sold in retail platforms: we beta-test them ourselves, in real conditions of use, and deliver them to you, tailor-made. We also develop bespoke font families exclusively to brands – and we can do it together with your Creative team.

Our type design projects are centralized by a model that ideates typographic styles. Then, we generate béziers curves that serve as a basis to a typographic system; or rather, for Branding projects, the same vector files can be used and customizable by third parties – our partners in Graphic Design and their Creative teams. This workflow on type facilitates originality and exclusiveness from scratch.

Our framework on type optimizes the development of a typeface, so we deliver bespoke fonts and meet your deadlines even with tight schedules. If your brand/institution/solution is web-based, we will counsel you on how to setup Web Fonts aligned with your branding values within your platforms, and get the appropriate tone of voice to talk closer with your audience.

If you’re in charge of bilingual projects on Branding, Graphic Design or Wayfinding, we can also mentor you through creative branding dynamics on how to harmonize non-Latin Script Languages with the typographic styles selected by your Creative teams.