We are commited to change for the common good.

And we promote them showing ways to overcome the furthermost distances between you and your audience.

In the Latin American context, social dynamics rely on human relations rather than rules. After the antisocialized post-pandemic routine, when all the gatherings and POP presence were interrupted by years, some of the hispanohablantes countries still can not figure out how to deliver great results in retail, e-commerce, branded social media and others sectors oriented by tangible numbers and finances. This is the point when SudLab is ideated as a network of academics, sociologists and retail experts, deep diving into digital brand presence through Qualitative Social Media Research strategies.